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Make good choices.

If you ask the right questions, you’ll choose our law firm over every other option.

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How do we win tax disputes? We give really smart people some really smart tools, and we get out of the way.

So how are we going to help you choose the right tax lawyer? We’re going to do the same thing.

Weight Effect
Counter Tax Lawyers
1

What percentage of the law firm’s practice is focused on tax litigation?

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Weight
Effect
13%
Counter
Tax Lawyers
0% 100%
Learn why we think you should give us a great score

We focus, exclusively, on tax litigation.

We don’t dabble in tax planning or other areas of practice.

We devote 100 per cent of our time to winning tax disputes.

Other
Law Firm
0% 100%
2

What's the quality of the law firm’s work? 

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Weight
Effect
13%
Counter
Tax Lawyers
poor excellent
Learn why we think you should give us a great score

We do really good work and we're happy to show it to you. 

You can see the quality of our work in everything that we do. Our thinking page is a good place to start reading some of our articles, watching our tax videos, and listening to our tax podcasts.

Also, Canada's top tax and legal publishers ask us to contribute our expertise in various in-depth articles and chapters. Thomson Reuters has published our in-depth chapters on corporate residence, judicial review, tax shelters, tax penalties, and settlement strategies. If interested, you can read our corporate residence chapter.  

Last, if we were in your shoes, we would want to see our "real-world" CRA and court submissions. So we've published some of our CRA, Tax Court, and Federal Court submissions too. We hope that reading our work will help you understand the craftsmanship and effort we'll bring to your tax dispute. 

 

Other
Law Firm
poor excellent
3

The law firm can prove that its track record is favourable.

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Weight
Effect
13%
Counter
Tax Lawyers
strongly
disagree
strongly
agree
Learn why we think you should give us a great score

We invited an independent accounting firm to verify our success so that you will have no doubt that we're really good at what we do.

Bottom line: The accountants confirmed that our clients’ average return on fees was 21:1.

Visit our results microsite to learn the rest of the numbers (and read the independent accountants’ report), or you can read the full article to learn more.

Other
Law Firm
strongly
disagree
strongly
agree
4

The law firm can demonstrate that it will deliver smart and transparent recommendations that put you in the best position.  

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Weight
Effect
13%
Counter
Tax Lawyers
strongly
disagree
strongly
agree
Learn why we think you should give us a great score

We will deliver transparency and radical candour so that you understand our strategy and advice. You won't hear or read any legalese, jargon, or weasel words.

Our CounterMeasure litigation reports are one example showing our transparency and how we deliver recommendations to clients.

We outline the amounts at stake (broken out by year, issue, tax, penalties, and interest), anticipated litigation results, probabilities of success, and principled settlement scenarios. This way, you have all the information you need to accept (or challenge) our recommendations and make the best decisions.

You can click here to see a CounterMeasure litigation report sample.

Other
Law Firm
strongly
disagree
strongly
agree
5

People in the know, respected professionals, and the world’s largest legal and tax publishers consider the law firm's tax litigators "tax litigation experts" and "leading practitioners”.

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Weight
Effect
13%
Counter
Tax Lawyers
strongly
disagree
strongly
agree
Learn why we think you should give us a great score

Accountants and lawyers trust us, and they know the market, our people, and our work.

In fact, accountants and lawyers refer 83 per cent of our work to us. We don’t get our business through Google AdWords or public transit advertisements (even though we really want to secretly launch a bus campaign plastering Yoni’s smiling face all over the city without telling him just for a laugh).

Thomson Reuters identified our firm as "leading tax practitioners" and, on that basis, asked us to author five chapters (more than any other law firm in Canada) on tax shelters, judicial review, civil tax penalties, corporate residence, and tax litigation settlement strategies. If interested, you can read our corporate residence chapter. We're also working on Resolving Tax Disputes, 3rd edition.

LexisNexis calls Peter and Yoni "expert contributors" and distributes our tax podcast to its Practice Advisor database to give other lawyers access to our tax litigation insight and expertise.

There’s more, but you get the picture.

Other
Law Firm
strongly
disagree
strongly
agree
6

The law firm can clearly explain and demonstrate its litigation methodology and the tools it intends to use to analyze your case and win your tax dispute.

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Weight
Effect
13%
Counter
Tax Lawyers
strongly
disagree
strongly
agree
Learn why we think you should give us a great score

We built a unique tax litigation methodology and proprietary tax litigation software to win tax disputes, and we're always excited to explain how we work better and smarter.

CounterMeasure is a good example. Simply put, CounterMeasure amplifies our thinking. It allows us to uncover opportunities that other tax lawyers – working without our methodology and software – might overlook or never even consider.

To learn more, watch our little video.

If you’re really brave (or bored) you can read the first article that we published on risk and decision analysis in tax litigation. You can read our full CounterMeasure release article too. You can’t fake this type of dedication and enthusiasm.

If you still haven't had enough, ask us about our relevance diagrams and other things we do to build strong cases.

Good luck.     

Other
Law Firm
strongly
disagree
strongly
agree
7

What's the quality of the testimonials and awards that the law firm and lawyer have received?

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Weight
Effect
13%
Counter
Tax Lawyers
poor excellent
Learn why we think you should give us a great score

You'll like working with us.

You can read some of the nice things that our clients, other lawyers, and accountants say about us. They even let us publish their names so that you know they’re real. If you want to connect with any past clients or professionals, let us know.

We win reputable awards too (and we never buy those spammy pay-to-win lawyer awards). 

Other
Law Firm
poor excellent
8

The law firm can demonstrate it employs tax dispute workflow and project-management tools to save time and deliver superior results.

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Weight
Effect
13%
Counter
Tax Lawyers
strongly
disagree
strongly
agree
Learn why we think you should give us a great score

You want your lawyers to deliver high-quality work, you want the right people doing the work, and you want the dispute to move as quickly as possible. 

We built a system (an award-winning and industry-leading one) for knowledge workers and tax litigation based on Lean Six Sigma principles to make sure that we're achieving your goals.

Our system integrates and leverages 57 (and counting) proprietary tax dispute process maps to ensure everything is speeding to the best result. 

Listen to our Building NewLaw podcast S01E06 to learn why and how we believe that our infrastructure delivers the best results. 

Other
Law Firm
strongly
disagree
strongly
agree
9

What percentage of the law firm’s practice is dedicated to serving and helping businesses at a similar size and growth stage?

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Weight
Effect
13%
Counter
Tax Lawyers
0% 100%
Learn why we think you should give us a great score

We work with ambitious entrepreneurs and like-minded leaders. We work with people and businesses that we like and respect (and that like and respect us too).   

Our entrepreneurs operate businesses that earn CAD$2 million to $40 million in annual revenue and are in the growth or expansion stage.

Generally speaking, our clients are fighting reassessments with $500,000 to $15 million at stake (but we work with clients with as “little” as $150,000 at stake, and we have experience representing businesses with as much as $25 million in dispute).

Other
Law Firm
0% 100%
10

Are these the people that you want in your foxhole?

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Weight
Effect
13%
Counter
Tax Lawyers
not sure absolutely
Other
Law Firm
not sure absolutely

Price

We offer fixed pricing because most clients hate hourly billing. We don't blame them. We do too. 

We’ll work with you to develop a custom strategy and scope based on your matter, agree to a fixed price, and execute. This way, you will limit your risk, manage uncertainty, capitalize on opportunities, and win the best result.

 

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