Welcome to our disclaimer page. That is to say we greet you upon your arrival, by your own volition, at this point on our public website (“our public website”), understanding that the expression of said welcome cannot be construed as an obligation to sustain the act of welcoming in perpetuity.
The Law Society of Upper Canada has stipulated that “a lawyer may market legal services if the marketing is demonstrably true, accurate and verifiable, is neither misleading, confusing, or deceptive, nor likely to mislead, confuse, or deceive, and is in the best interests of the public and consistent with a high standard of professionalism.”
Well, consider those boxes ticked. We only do all of those good things and wouldn’t dream of doing any of the bad ones. Common sense would dictate, etc.
Oh yeah, and there’s also this: we can’t talk about Counter Tax Lawyers’ success in past cases “unless mention is also made that past results are not necessarily indicative of future results and that the amount recovered and other litigation outcomes will depend on the facts in individual cases.” Which sounds a bit like those sped-up provisos at the end of pharmaceutical ads, but there you go.
A few other points, as long as we’re disclaiming.
In accordance with the Law Society’s regulatory framework, we confirm that nothing on our public website is intended to communicate marketing messages that:
- “suggest qualitative superiority to other lawyers” (hmmmm…okay);
- “raise expectations unjustifiably” (we’ll only raise them with total justification);
- “suggest or imply that the law firm or lawyer is aggressive” (fine, but how about endearingly assertive – nobody wants a bunch of wimps pursuing a tax dispute);
- “disparage or demean other persons, groups, organizations or institutions” (not a chance – though we assume that doesn’t preclude self-deprecation);
- “take advantage of a vulnerable person or group” (nope, we’re not like that – unless you’re talking about our competitors); or
- “using testimonials or endorsements which contain emotional appeals” (absolutely not… though one person’s “emotional” may be another’s, um, “emphatic”… but we’re talking about clients who are happy with how we handled their cases and would recommend us… not people saying, “Please take your tax dispute to Counter so these children can get a hot breakfast and then run free with the pandas…”).
And that’s about it for our fine print. Some of the finest you’ll encounter anywhere, we’d venture. But that’s not a claim we can back up. In fact, in hindsight, we never should have claimed it. Consider it disclaimed.