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Axiom Canada's origin & expansion

Why Axiom is not a law firm and how it intends to take a bigger share of the Canadian legal market.
Axiom Canada's origin & expansion

Peter Aprile and Natalie Worsfold interview Joe Milstone and Bryan Friedman of Axiom Law, Canada. 

Joe, co-founder of early NewLaw entrant Cognition LLP (now, Caravel Law), starts the episode off.  The group discusses Cognition's novel approach to the delivery of legal services, business development, scaling up, and the eventual sale to Axiom Global Inc.  

Then, Bryan, director and general manager of Axiom's Canadian outpost, joins the conversation. The group discusses Axiom's operational structure, getting rid of the partnership model, the regulatory environment, and what the future of legal services in Canada looks like for traditional law firms, big and small.

Joe Milstone


Joe Milstone, Caravel Law & Axiom Global Canada Inc.

Joe is a co-founder of Caravel Law (formerly Cognition LLP) and Axiom Global Canada Inc. and specializes in commercial agreements, particularly in the technology, telecommunications, professional services and sports and entertainment sectors. Joe also has experience in regulatory and compliance matters in financial services, telecommunications and gaming.


Bryan Friedman


Bryan Friedman, Axiom Global Canada Inc.

Bryan is a business leader and legal professional with over 10 years experience guiding and managing business affairs, corporate strategy, deal making, legal affairs and operations for insanely ambitious companies in the areas of tech, media and law.

In 2016, Bryan joined Axiom Global Canada Inc. as Director and General Manager.

Peter Aprile


Peter Aprile, Counter Tax Lawyers

Peter Aprile is a senior lawyer specializing in tax dispute resolution and litigation. His vision as Counter’s founder and his everyday role at the firm are one and the same: to be an agent of change, uncovering opportunities and developing strategies that achieve more than anyone expected. A creative thinker, Peter studies problems from all different angles to find what others have missed. He’s also convinced that he likes winning more than most people.

Different people describe Peter in different ways. At the CRA and the federal Department of Justice, the word relentless comes up quite a lot. Admittedly, so does the word a**hole – but it’s often said with a certain grudging respect, if not affection. Peter’s clients call him a saint. Well, some of them, anyway. His colleagues describe him as empowering and harddriving, but fair. Peter’s friends call him loyal. His wife describes him as a lot to deal with, but worth it. Peter encourages his young daughter and son to call him “The Big Homie,” though with limited success. His mother describes him with the single word mischievous – before going on to complain that he should call more.

Read Peter’s complete bio →

Natalie Worsfold


Natalie Worsfold, Counter Tax Lawyers

Natalie is a tax lawyer who represents individual taxpayers and owner-managed businesses in disputes with the Canada Revenue Agency (CRA). She also successfully challenges CRA decisions denying taxpayer relief and helps facilitate applications under the Voluntary Disclosures Program.

But what you really need to know about Natalie is that she’s a tax litigator with heart. When she takes a case, it’s not out of technical interest – it’s because she cares. And if she believes the government has got something wrong, she won’t stop until it’s been put right. She’s fierce.

Natalie is the co-architect behind many of Counter’s process workflows, software and data analytics systems, as well as our comprehensive knowledgebase (loving named Hank). And when it comes to preparing cases, she’s Counter’s secret weapon – happiest when elbow-deep in evidence, meticulously building creative solutions to seemingly impossible problems. Because the fact is Natalie sees things that other people don’t.

Natalie’s family and friends describe her as loyal, selfless, understanding and fun. They also mention stubborn. To her Counter colleagues she’s a combination of stellar brainpower and contagious enthusiasm who elevates the game of everyone around her.

Read Natalie’s complete bio →

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