Counter reveals firm rebrand, new vision

Tax litigation firm becomes Counter Tax Lawyers
Counter reveals firm rebrand, new vision

TORONTO, June 3, 2015 – ATX Law, a Toronto-based tax controversy and litigation firm, is rebranding as Counter Tax Lawyers. The new name better reflects the firm’s niche expertise while showcasing the evolution that ATX has undergone since opening its doors in 2009. Counter is a different kind of firm: a team of innovative tax technicians who fight on behalf of clients with smart, adaptive strategies.

Focusing on small- and medium-sized enterprises, as well as accountants, Counter Tax Lawyers helps clients across Canada favourably resolve Canada Revenue Agency (CRA) disputes, safely disclose tax non-compliance under the Voluntary Disclosures Program, and reduce penalties and interest under the Taxpayer Relief Provisions. The firm combines deep legal expertise and strategic thinking with innovative tax dispute systems and technologies – and a passion for winning. The new name is an apt one for a firm of problem-solvers committed to countering improper CRA reassessments and helping resolve contentious tax issues to achieve the best possible outcomes.

“Over the past six years we’ve built a great team and have worked diligently to create a uniquely disciplined and forward-thinking firm,” said Peter Aprile, founding principal of Counter Tax Lawyers. “We’ve invested in people, proprietary processes and software to achieve what clients and referring colleagues have now experienced firsthand: superior value and better results. Our rebrand sums up what we live and breathe every day: we do tax law differently, delivering big-firm clout in a small firm’s body.”

Counter Tax Lawyers will offer the same niche expertise and rigorous representation as ATX Law, with a scope of services that includes tax dispute resolution and litigation, voluntary disclosure and tax amnesty, and guidance on securing taxpayer relief. The firm will outline its full offering on a new website to be launched in the fall of 2015.

About Counter Tax Lawyers

Counter Tax Lawyers is a Toronto-based tax controversy and litigation firm that works on behalf of small and medium-sized enterprises and their accountants to resolve disputes and settle compliance matters with the Canada Revenue Agency (CRA). Counter represents taxpayers from its bricks-and-mortar offices in midtown Toronto and through virtual offices across Canada.

Learn more about Counter Tax Lawyers at


Pippi Scott-Meuser, Director of Client Happiness
301-10 Alcorn Avenue
Toronto Ontario M4V 3A9
T 416.218.5263 x. 112
F 1.855.328.9529



Susan Farina wearing a dark blue top and dark rimmed circular glasses brightly smiling while sitting at a desk with a pen and paperwork in front of her

What Accountants Say

Peter Aprile is a very hands on and practical tax lawyer who is very focused and diligent. He is a pleasure to work with.

- Susan Farina, Tax Partner, Price Waterhouse Coopers

David Cuddy in a blue button up shirt standing in a park

What Clients Say

I’m a Senior VP with an accounting and finance background. I’ve worked with lawyers and large law firms. I was referred to Counter to fix a tax dispute. It is very rare to encounter lawyers that combine expertise, dedication, and a businesslike approach to litigation. I have no hesitation in recommending Counter.

- David Cuddy, Senior Vice-President, Finance & Business Operations, CFL

Laura Couvrette smiling in a plaid top standing with arms folded

What Accountants Say

Counter Tax Litigators has worked with Fuller Landau to resolve several of our clients’ tax disputes. Counter delivers superior communication.

- Laura Couvrette, CPA, CA, Fuller Landau LLP

Mark Ram standing in a office hallway wearing a white button up with dark blue jacket and dark rimmed glasses

What Clients Say

I spent a good part of my career dealing with attorneys on innumerable matters, and found Peter to be extremely competent, open-minded and exceptionally honest. I would not hesitate to use Peter again, and highly recommend the team at Counter Tax Litigators.

- Mark Ram, Retired CEO

Klaus W. Reif sitting at a desk, dressed in a blue jacket with a silver wrist watch

What Clients Say

Counter’s representation on our behalf was well informed, professional and efficient, which ultimately resulted in a highly satisfactory decision in all aspects.

- Klaus W. Reif, President, Reif Estate Winery

Brian Grott wearing a white button up with a red tie with white dots, softly smiling and leaning against a desk

What Clients Say

I was amazed with the results. They went above and beyond, and I would recommend Counter to any person or business with a significant tax dispute.

- Brian Grott, Northland Screen Corp

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Our law firm and tax lawyers regularly receive
recognition as leaders in tax controversy and litigation.