Counter reveals firm rebrand, new vision

TORONTO, June 3, 2015 – ATX Law, a Toronto-based tax controversy and litigation firm, is rebranding as Counter Tax Lawyers. The new name better reflects the firm’s niche expertise while showcasing the evolution that ATX has undergone since opening its doors in 2009. Counter is a different kind of firm: a team of innovative tax technicians who fight on behalf of clients with smart, adaptive strategies.

Focusing on small- and medium-sized enterprises, as well as accountants, Counter Tax Lawyers helps clients across Canada favourably resolve Canada Revenue Agency (CRA) disputes, safely disclose tax non-compliance under the Voluntary Disclosures Program, and reduce penalties and interest under the Taxpayer Relief Provisions. The firm combines deep legal expertise and strategic thinking with innovative tax dispute systems and technologies – and a passion for winning. The new name is an apt one for a firm of problem-solvers committed to countering improper CRA reassessments and helping resolve contentious tax issues to achieve the best possible outcomes.

“Over the past six years we’ve built a great team and have worked diligently to create a uniquely disciplined and forward-thinking firm,” said Peter Aprile, founding principal of Counter Tax Lawyers. “We’ve invested in people, proprietary processes and software to achieve what clients and referring colleagues have now experienced firsthand: superior value and better results. Our rebrand sums up what we live and breathe every day: we do tax law differently, delivering big-firm clout in a small firm’s body.”

Counter Tax Lawyers will offer the same niche expertise and rigorous representation as ATX Law, with a scope of services that includes tax dispute resolution and litigation, voluntary disclosure and tax amnesty, and guidance on securing taxpayer relief. The firm will outline its full offering on a new website to be launched in the fall of 2015.

About Counter Tax Lawyers

Counter Tax Lawyers is a Toronto-based tax controversy and litigation firm that works on behalf of small and medium-sized enterprises and their accountants to resolve disputes and settle compliance matters with the Canada Revenue Agency (CRA). Counter represents taxpayers from its bricks-and-mortar offices in midtown Toronto and through virtual offices across Canada.

Learn more about Counter Tax Lawyers at www.countertax.ca.

Contact

Pippi Scott-Meuser, Director of Client Happiness
301-10 Alcorn Avenue
Toronto Ontario M4V 3A9
T 416.218.5263 x. 112
F 1.855.328.9529
E pscottmeuser@countertax.ca